{ PROJECT OVERVIEW }
The Port Authority united with Carnegie Mellon's School of Design in the spring of 2003 to redesign the 28X Airport Flyer bus schedule.

I first tested the existing schedule with bus riders to discover issues and opportunities. Three major problems surfaced during this initial research:
{1} Disconnected information
{2} Oversized paper
(3) Small text

I then conceptualized a design based on my research findings and created a user-friendly bus schedule for the 28X.

{ APPLICATIONS }
- Illustrator

DESIGN PORTFOLIO: 28X BUS SCHEDULE

During research, I discovered the following design opportunities:

{ 1 } CONNECTING THE INFORMATION
The timetable and corresponding map should work hand in hand, however, they were on opposite sides of the bus schedule. Participants from the user testing were constantly flipping and rotating the paper to connect the information. I wanted to present the map and timetable on the same side of the schedule, so users could easily find information about traveling on the 28X.

{ 2 } SIZE AND LEGIBILITY
The current schedule unfolded into an oversized document but the text was extremely small, making it difficult to use the information. I wanted to rework the document into a z-fold and make the text legible from an average reading distance. To achieve this goal, I simplified the information and paid close attention to typography. While a prototype was shared with a small group of users, I observed how each person interacted with the schedule. I then tried to incorporate their feedback into my final design.