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{
PROJECT OVERVIEW }
Logan Homes, a residential and commercial builder,
needed a brand and marketing message to appeal
to prospective clients. Their current logo, while
clean and simple, spoke more to a construction
audience than mature adults looking for a second
home along the coast.
In order to reposition Logan Homes as a premier
builder in Southeastern North Carolina, I stepped
into the shoes of a customer and visited a few
of their properties. During this research, I observed
signage and marketing collateral from both Logan
and their competitors.
I then worked with a small team of designers to
create a brand that would stand out among the
competition and also reflect the coastal lifestyle
Logan was offering to their clients.
I designed the capabilities brochure shown here,
and assisted with other print and interactive
pieces as well.
{
APPLICATIONS }
- Photoshop
- Illustrator
- Quark Xpress
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