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{
PROJECT OVERVIEW }
Rarity Ridge, a master-planned community in Tennessee,
needed a publicity campaign to attract young families
and active adults to a pre-construction property
launch.
In addition to newspaper and magazine ads, I developed
a series of direct mail brochures to promote the
event and worked with a mailhouse to construct
the database.
I also designed the following material for the
day of the event:
- Graphics for the sales tent
- Directional signage
- A 'welcome package' for attendees, complete
with restaurant recommendations and directions
to local attractions.
The launch event was a complete success, with
all 49 available homesites sold in one day.
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APPLICATIONS }
- Photoshop
- Illustrator
- Quark Xpress
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